Cookie policy
Last updated: 9 July 2026
1. What are cookies?
Cookies are small files stored on your device. We also use local storage (localStorage). Some are essential for the site to work; the rest are only placed with your consent.
2. Your consent
No analytics or marketing cookies load before you consent. Rejecting is as easy as accepting (equally prominent buttons). You can change or withdraw your choice at any time via “Cookie preferences” in the footer.
3. Necessary cookies
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| imv_cookie_consent (localStorage) | ImmoMakelaarVergelijker | Stores your cookie choice | 12 months |
| imv_utm_data (localStorage) | ImmoMakelaarVergelijker | Remembers the campaign/referrer of your first visit (first-party attribution, no third parties) | Until cleared |
| Session / security cookies | ImmoMakelaarVergelijker | Form security and session | Session |
4. Analytics cookies (with consent)
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga, _gid | Google Analytics 4 | Anonymised visit statistics | up to 2 years |
| _clck, _clsk | Microsoft Clarity | Heatmaps and session statistics | up to 1 year |
| ph_* | PostHog (EU) | Product analytics | up to 1 year |
| Session Replay | Sentry | Session recording on errors (debugging) | temporary |
5. Marketing cookies (with consent)
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _fbp, _fbc | Meta Pixel | Ad measurement and retargeting | 90 days |
| _uetsid, _uetvid | Microsoft/Bing UET | Ad measurement | up to 16 days |
| _gcl_aw | Google Ads | Conversion measurement | 90 days |
6. Third-party cookies
7. Manage or withdraw your consent
You can change your choice at any time via “Cookie preferences” in the footer. You can also manage cookies in your browser (Chrome, Firefox, Safari, Edge).
8. Contact
Questions? Contact us at hallo@immomakelaarvergelijker.be or read our privacy policy.